DID YOU KNOW THAT LISTINGS WITH HIGH QUALITY LIFESTYLE PHOTOS IMPACT BOOKINGS MORE THAN REVIEWS?
When you consider there are more that 23,000 vacation rental companies in the United States and more than 2,250,000 short-term rentals listed online ranging from large chains like Airbnb to small VRBO listings (https://www.hostfully.com/state-u-s-vacation-rental-industry-2018/) your first impression will have a big influence on a renter’s decision.
Based on a 2016 study of more than 100,000 listings, those with professional photos can generate 40% more revenues, 24% more reservations, and 26% higher nightly rates. (https://airbnd.fr/professional_photography)
It’s simply not enough to take out an iPhone to obtain satisfactory snapshots. On short-term rental platforms, which make up over 40% of all online reservations, the effect of photos on click-through rates (CTRs) is very clear: listings with High Quality Photos get 63% more views online than those with poor quality amateur photos and have a 96% higher CTR (https://businessblog.trivago.com/fr/hotel-marketing-idees-contenu-en-ligne/). In the short-term property rental industry, where 51% of property owners think they don’t get enough reservations and 31% say they don’t make enough money (https://blog.evolvevacationrental.com/6-surprising-stats-to-help-advertise-your-vacation-rental/), the importance of professional photography cannot be overemphasized. Not only do professionally produced and edited photos show your potential guests the best views and angles of your property, but they can showcase the lifestyle your guests will enjoy during their stay while at the same time conveying that you have a certain level of professionalism. Yet, only 43% of property owners/management companies use a professional for their images. If a traveler is browsing properties and deciding between you and your direct competitor, who are they more likely to choose?
Nothing can replace the expertise of a professional photographer especially since the cost of the service is often largely over-estimated. We specialize in the short-term vacation rental/real estate market and take care of all your visual needs, from planning the photoshoot to the delivery of edited, high-definition photos. At Rick Cooper Photography, our goal is to make people want to stay at your property! “Capturing The Art of Living” ℠