How To Create Real Estate Listings That Sell

How To Create More Listing Views, Generate Faster Sales And Increase Commissions


This is especially true when listing a property.  “You have just 2 seconds to grab a viewer’s attention and without an eye-catching photo, the battle is lost in advance.” (Old Dominion University Experimental Real Estate Behavior Institute). But 95% of home buyers will view the first photo of a listing for 20 seconds before viewing the remainder of the listing if the photo is high-resolution and professionally produced.  (The Wall Street Journal).


“Buyers spend 60% of their time looking at listing photos and only 20% on the listing description or agent qualifications”

The Wall Street Journal

For nine in 10 buyers under the age of 62, photos are the most important real estate website feature. (2018 National Association of Realtors Home Buyer and Seller Generational Trends). Yet, only 35% of agents use professional photographers and only 15% of listings have high-resolution photography, with half of over $1 million listings using low-resolution photos. (The Wall Street Journal).

“Photography, especially in real estate, cannot be improvised!”


If agents think that it’s enough to take out an iPhone to obtain satisfactory snapshots for their announcement, it’s not true. More than ever, home buyers begin their search online and listings with professional photos receive 118% more online views and sell 32% faster, spending only 89 days on the market compared to 123 days for other homes. (PR Newswire).

Furthermore, homes with high-resolution photos receive 47% higher asking price per square foot ( and gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal).

The fact is, nothing can replace the expertise of a professional photographer especially since the cost of the service is often over-estimated while the results of your investment are observed immediately!

© Copyright 2019, Rick Cooper Photography. All Rights Reserved.
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